I’m the owner of the brand — but honestly, just a guy who doesn’t want to live on a 9-to-5 schedule. Now I do it with style.I lead the company, shape its image, and guide it toward commercial success. I stay behind the scenes, but I make the final move. Be a player or be played.

I’ve always looked for ways to express myself—through music, games, graphics... It was this place and this team that gave me the chance to discover true creativity.

Since childhood, I’ve been passionate about creativity, always making and trying new things. For me, the brand is a way to express myself in a different way.

Creative direction, social media, modeling – I blend all roles into one vision. Every post, every frame, every story reflects the soul of the brand through my lens.

I am a data analyst by profession, but in life I am just a person who enjoys a clear style. In my work, I analyze numbers and trends, in clothes I mix comfort with character. It is important for me that things not only look cool, but also "work" - like a good algorithm. Style is also analytics, only visual.

I started out as a model and know the industry from the inside – now I select faces for the brand with the same sense of style that I used to take to the catwalk. I see potential where others just see a portfolio.

I’m a creative person by nature. I graduated from art school and realized that art is an essential part of my life — and the brand is a continuation of myself.